Through Italdesign, Giorgetto designed a huge number of mass-production cars, including popular models owned by brands such as Alfa Romeo, BMW, Ferrari, Ford, Lamborghini or Maserati. Giugiaro would leave Bertone after six years to join another Italian coachbuilder, Ghia, where he styled cars for DeTomaso and Maserati. While Bertone designed the Coupé, its old rival took on duties for the Spider. Working on a successor, CEO Kurt Lotz had sent a team to the Turin Auto Show to choose the six best designs, and invite the designers in for interviews. It also allowed Giugiaro to work in other fields and he turned his favoured blue pencil to hundreds of different items from cameras, watches and sewing machines to trains and football stadia. Picking his 10 best designs, then, wasn’t easy – and there are some cracking contenders that didn’t make the cut (here’s looking at you, Lotus Esprit). The engineers shared the common German opinion that Italians — particularly Italians like this one, who had designed a lot of flashy sports cars — could draw pretty vehicles, but couldn’t be relied on for serious projects. It was very, very low: its headlights were embedded in the bonnet (he thinks the upward tilt of the lights is what prompted the UFO scare) and there were no doors, just a glass half-dome cockpit that hinged up to let you in. When he’s there he hangs out with a lot of farmers who, he says, perplex him with their fondness for Audi A4s. In the end, GM did not put it into production, but it had a vast influence, a sort of car version of The Beach Boys’ Smile album. The car was designed by Giorgetto Giugiaro and stood out for its gull-wing doors and brushed stainless-steel outer body panels. ), I wonder if Giugiaro really thinks the engineering detail is more important than the overall look, but he says no; he learned at Fiat to be careful with that idea. Giorgetto Giugiaro’s father, Mario, and his grandfather and great-grandfather were artists. See more ideas about classic cars, alfa romeo, alfa romeo cars. Based on the Maserati Bora, the Boomerang was designed by Giorgetto Giugiaro and presented at the 1971 Turin Motor Show. “See the brake lights at the front? Giugiaro was named Car Designer of the Century 1999 and inducted into the Automotive Hall of Fame in 2002. Italdesign had achieved serious scale: in the Noughties it created Juventus’ new Turin stadium, and the furnishings for the International Space Station. “The younger generation maybe don’t care about appearances quite as much, and they have more kinds of love. Is there a secret guy who designed some of Giugiaro's great cars like the Bizzarrini Strada? Through the Eighties, Nineties and Noughties, Italdesign retained close relationships with Volkswagen, Fiat and Far East manufacturers. The mid-engined BMW M1, launched in 1979, featured glass fibre bodywork designed by Giorgetto Giugiaro and was intended as a track racing car – only 453 were built Benedict Redgrove ... tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products. In fact, he’s sceptical about most things people in marketing say, because he thinks men buy cars for psychological reasons marketeers cannot measure. The Golf creator is now 80, dressed in impeccable Italian style: well-tailored mid-blue wool suit, pale blue open-neck shirt, tortoiseshell specs and thick, pearl-white hair, combed back. This website is about the car design. See more ideas about design sketch, design, car design. Maserati Ghibli (1966) Mention Giugiaro, and this is usually the car that comes to … Inside Saint Laurent's Ridiculously Stylish Home, The Greatest Sports Documentaries Of All Time, 11 Of The Best-Designed Products Of All Time, The (Real) Greatest Video Games Of All-Time. “It is unusual,” says his biographer Giuliano Molineri, “to find a designer whose first approach is not beauty but the production solution. Of all the Bertone projects that Giugiaro was involved with, he is reportedly most proud of the beautifully proportioned 105 Series Alfa coupé. The Wedge Era in car design was characterized by angular aesthetic, such as the world-famous Lamborghini Countach, and Giugiaro pioneered this technique with his “ origami period “, dominated by sharp and edges. The car industry is going through strange times: electric and self-driving vehicles are becoming more important, the billionaire market can sustain small-run, innovative, hyper-luxury models, and some pundits argue millennials are more interested in car clubs and rentals than ownership. But the car is still something that shows who you are. Italdesign – particularly Giorgetto Giugiaro – designed a handful of Lancia products throughout the '70s. Esquire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. In the end, though, he produced a brutishly handsome design that, thanks to its angled quad headlamps, remains instantly recognisable today. Welcome to Carstyling! In 1983, he went into pasta, inventing a new shape for Barilla (a large, double-pipe ridged penne with a tube to hold plenty of sauce; apparently no longer available). The AZTEC has a strange and fascinating history. He was born in Garessio, Cuneo, Piedmont. Giorgetto Giugiaro born 7 August 1938 is an Italian automobile designer.He has worked on supercars and popular everyday vehicles. But you will rent different kinds of car for different occasions. Bellissima: Giorgetto Giugiaro’s greatest car designs, © His father, however, seeing the obvious talent, warned him off art and sent him to Turin to study rendering, costume design and technical drawing, which would teach him to work in three dimensions — something he felt would be more profitable than two. The most famous commercial application of this “folded paper” style would be the Volkswagen Golf Mk1, but the effect is visible in all the angular car designs that followed. The young man got the job, and the car he would design was the Volkswagen Golf — a design that meant many of us would now spend our youths driving nippy hatchbacks, while the GTi version would basically reinvent the sports car. Giugiaro was named Car Designer of the Century 1999 and inducted into the Automotive Hall of Fame in 2002. “In the future,” he says, moving forward in his seat and gesticulating in time-honoured Italian style, “I think cars will be shared more. A hatchback variant later improved practicality, while bigger engines upped the power output, but the addition of clumsy plastic detailing gradually spoilt the Giugiaro-penned good looks. That would mean different kinds of cars, not just saloons, estate cars and two-seater sportsters. In its purest form, though, the rust-prone 'Sud – and its pretty coupé iteration, the Sprint – was a truly inspired design that Alfa would struggle to better. Born in 1938, Giorgetto Giugiaro has always worked in the field of design, and especially for the automobile industry, first with Fiat, then with Bertone, and eventually with Italdesign, a company he himself founded in Moncalieri, Turin. “Because I was always into the constructibility of the product. He erupts in laughter at this, as he often does telling earthy stories about the industry; he might read Umberto Eco and say he’d like to have been a fashion designer, but he obviously knows his way round the shop floor and isn’t afraid of getting his hands dirty. Fiat Panda. Displayed as a prototype in November 1966 and put on sale the following year, the sensational Maserati Ghibli was the epitome of the thoroughbred late-'60s Italian grand tourer. Bizarrely, once its glamorous motor show career was over, the Tapiro was reputedly sold to a Spanish industrialist and subsequently burnt out when his employees set fire to it. Last up is a machine that helped define the supercar breed just a year after the birth of the Miura chassis: with a 4.7-litre Ford V8 pumping out 305bhp, 0-60mph came up for the Mangusta in an eye-widening 5.9 secs, on the way to a top speed of 152mph. There would be a succession of affordable but well-designed models, like the Fiat Panda (conceived as the car “equivalent of a pair of jeans”), Fiat Punto (1993), Seat Ibiza (1984) and Alfa Romeo’s earlier influential AlfaSud (1971). Italian designer Giorgetto Giugiaro has created some of the most successful and influential cars in history, in an impressive career that spans over six decades. 1988 Italdesign AZTEC Concept Car designed by Giorgetto Giugiaro This model debuted at the Turin show as an innovative show car and the original prototype is now preserved eternally as a part of the Giugiaro Collection.
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